As International Women’s Day activities occurred around the world on Wednesday, 8 March, pharma companies and other healthcare-related organizations joined millions of others on Twitter to celebrate women’s achievements in the life sciences. JanssenUK, PfizerCanada, Johnson & Johnson, Novartis, Sanofi, Bayer, Boehringer Ingelheim, Roche, Pfizer, GSK, and AbbVie were among the many pharma companies that showcased their female leaders. According to Twitter, more than 7.5 million tweets were generated regarding the day. Social media optimization company RiteTag reported #InternationalWomensDay was used at a rate of almost 30,000 unique tweets per hour; #IWD2017 and #BeBoldForChange racked up more than 5,000 and 2,000 tweets per hour respectively. RiteTag estimated more than 347 million eyes viewed the tweets. There were also many more related hashtags used, such as #4GenParity by the Healthcare Businesswomen’s Association (HBA). Pharma tweets included photos of female leaders featuring their accomplishments, or leaders encouraging women to pursue STEM careers, for example.
In preparation for International Women’s Day, the HBA held a Tweetchat featuring Carolyn Buck Luce, executive in residence, Center for Talent Innovation, and author of “Reimagining Healthcare: Through a Gender Lens,” on Monday, 6 March. Between the Tweetchat and the HBA’s International Women’s Day Summit, the official HBA hashtag #HBAimpact reached 3.4 million impressions for a total of 12.2 million year to date impressions.